Writing blogs is an excellent way to increases your website’s Google ranking. Here’s how you can help increase exposure online!


In this Writing Blogs article, you will find tips in the following areas:

  • Why researching your niche is vital to ensure you understand what interests your audience as well as how content creators work,
  • Why creating a content plan is essential to give you a roadmap for the time ahead and to ensure you don’t repeat yourself,
  • How a keyword strategy helps you to rank higher for specific terms that are searched for on Google,
  • Why building bridges and backlinks allows you to collaborate with others as well as increase website links,
  • How SEO takes time, so be patient and understand that this journey never ends and increases incrementally over time.
Read the rest of the Writing Blogs article and make a plan to increase your Google ranking as an author, writer or company online.  

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Writing blogs is an excellent way to increase any website’s Search Engine Optimisation (SEO). By continually keeping your business’ site up to date with fresh articles, it means that Google sees you continuously adapt the content for potential visitors and users. As an SEO blogger and copywriter, I work with clients to refresh their website copy in a manner that is adherent to the ‘best practices’ of on-page SEO. When a business hires me to compose blog articles, rewrite website information or write social media posts every month, I work to a series of steps to ensure specific boxes are ticked. This ensures that:

  • All website information is optimised for Google and other search engines, and
  • Is coherent, relevant and engaging for the reader.

By working to meet these two criteria, it means the newly written pages can increase website visitors’ time on page and engagement rate as well as ensure Google’s crawlers understand the content entirely. Unfortunately, some people focus too heavily on one side of the scale and neglect the other. Remember, Google doesn’t buy your products! Whether you are an author who sells books or a florist looking to increase flower sales, you need to keep the customer or client firmly in your sites at all times. This article is written in conjunction with a fellow local copywriter, Paul Malone. Paul and I are collaborating to compose content that can help local businesses expand their audience and consider the idea of writing blogs to increase SEO on their website. I love to work with fellow bloggers, authors and content creators so, if you would like to collaborate, contact me at scott@sgfiction.co.uk. I’d love to hear from you and work together to compose helpful blogs for writers, authors or businesses in the months ahead. In this creative writing blog article, I look to share five tips that can help writers, bloggers, and self-employed business people get greater exposure online by writing blogs. By following these steps, you can increase your chances of getting found and growing sales.

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When writing blogs gets you to number one on Google

Research Your Niche

If you are hoping to increase the blog output for your business, you must research your niche. By doing so, you will become more aware of what other creators are doing and how they interact with their readers. During this time, consider researching the content of around five creators or businesses that are active in your area. Get a notepad or open a Word document and make notes on:

  1. The topics they write about – Look at the article titles and get an idea of what it is that interests their readers. If these are the leading players in your niche, you can easily compose a blog with your take on the topics you gather,
  2. How they structure the article – There is no doubt that writing blogs is a process that requires structure. When I compose blogs, I do so to a set formula. This means that all the basics are there and Google will give the article the green light for SEO,
  3. The visuals they use – Yes, blogs need to have eye-catching visuals to captivate their readers. However, this does not merely mean images. It also means composing visuals like infographics that share the information differently. Also, be careful over the pictures you use. If you use copyrighted images, you can get into trouble with their owners or creators,
  4. How often they post – When I am composing work for clients, I understandably have less time to write blogs for the SG Fiction creative writing blog. This means that I am to post at least every two weeks. On the other hand, if I have time, I may post weekly. The vital element here is to find a schedule that is regular but works for you and your work schedule,
  5. The tone they use – I have written blogs for hair salons, engineering companies, estate agents, and marketing agencies to mention but a few areas. Each one had a different tone and a varied voice that would ensure the reader found the article accessible. This is vital to ensure your readers don’t switch off after two paragraphs or find the information too technical.

By getting to grips with what is being shared, when and how you share it, you will be much more informed about how to compose your content when writing blogs.  


Create A Content Plan

To ensure you don’t repeat content too soon, work to create a content plan. By doing so, you can set out a road map for the months ahead and structure a series of deadlines to:

  • Research the article,
  • Draft and write the piece,
  • Gather appropriate images, and
  • Look for current, related items that could be linked to when writing blogs.

This content plan can be as simple as using a wall chart planner or an Excel document it doesn’t matter. All that matters is that you have an idea where you are going. This means you can strategise how you are going to get there by reading around the topic, preparing, and finding the time to compose the text itself.

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Strategise Keyword Research

Part of your content plan should be to use Google Keyword Planner or other such tools to find relevant search terms for the months ahead. Believe it or not, writing blogs is not as simple as sitting down with a computer and letting your mind open up to the world. If you hope to increase Search Engine Optimisation potential, you need to consider the specific keyword terms that you thread through the entire structure of the piece. This does not mean that you use the keywords or phrases continuously. Firstly, this is tedious for the reader, but it is also considered poor practice by Google. By ‘keyword stuffing’ your articles will not reach their full potential online. For example, in this article, I am using the keywords’ writing blogs’. If you were to scan the article, you would see that these keywords are indeed used throughout. However, they are also utilised organically throughout the text, meaning the reader is less irritated by reading the term in every paragraph and Google’s crawlers don’t see the piece as being littered with one particular keyword. When composing the content plan, make a concerted effort to utilise a relevant keyword. It will heighten your chances of getting noticed online.  


Build Bridges & Backlinks With Other Creators

One of the main reasons I wrote this article is to develop relationships and links with fellow local bloggers and creators. Composing a pair of articles with Paul Malone, a local copywriter, is helpful in several ways.

  1. It helps me to get to know others who do what I do in the local area,
  2. Allows me to develop relationships and increase my social interactions in Northern Ireland, and
  3. Adds backlinks to my website to improve my website’s authority and relevancy with search engines.

Whether you like it or not, friends, the world is becoming smaller, and by utilising digital communication, we can learn and collaborate like never before. Therefore, by building bridges with fellow creators and growing backlink opportunities, your website can grow, and your business will reach new people. I have collaborated with writers, authors and bloggers from around the world to share opinions on a multitude of topics. This has allowed me to be less shy online and reach out to those who are like-minded and do what I do. By working with authors, I have been able to learn about their craft and how they approach writing. It has also allowed my website to reach number one on Google in 75% of my monitored keywords. By connecting and collaborating with fellow creators, my website has grown massively over the last two years. All of this progress has been made by including search engine optimised website copy and writing blogs. It’s that simple.

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SEO Takes Time, But Writing Blogs Can Help

I would be the first person to admit that I am incredibly impatient. I have always been that way, and, in my mind, I want everything to happen instantly. Unfortunately, search engine optimisation doesn’t work like that. When I retrained from being a full-time teacher to digital marketing, I wanted to choose a career that interested me and would also help me reach a wider audience as a writer and fiction author. By writing dystopian science fiction novels, I knew I would have an uphill task ahead of me to get potential readers as an independently published author from Northern Ireland. Back then, my WIX website had around thirty visitors a month, and I had to rely on paid social media advertising to sell books. The organic reach of my website was appalling – organic reach being how my website was found on Google through search terms alone. Therefore, I knew I needed to make a change and writing SEO blogs in a structured manner was a must. Two years on, I work for a digital marketing agency as an SEO copywriter and blogger and have honed my practice a lot since focusing on blogging and search engine optimised copy. My website gets between six and seven hundred organic visits a month, and the majority of these is from my blog. There is no doubt that blogging in a structured, strategic manner has helped me climb the Google rankings like never before, but it has taken time and an awful lot of patience.  

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Writing Blogs: The Takeaway

Writing blogs is not a magic wand to get your business to number one on Google. However, you can set about creating a plan to climb those rankings one place at a time over the year ahead. We are all aware of how 2020 has been a year that we will never forget for completely unforeseen reasons. In the time ahead, why not consider putting plans in place to write a regular blog to increase your business’ organic reach on Google and other search engines. If you are an independently published author, you can increase Kindle books downloads by reaching new readers. As an e-commerce company, you can sell goods to anyone much easier by engaging them with a blog linked to your products. For those other companies who can utilise Zoom and other online outlets to communicate with clients, you can help build a digital client base in the year ahead. Try something new. Try blogging.